# SiteSwap

> SiteSwap builds new websites for service businesses (plumbers, electricians, HVAC, roofers, cleaners, landscapers) before they pay, starting with a free automatic website audit. Based in the Texas Hill Country, serving the United States. Contact: gavin@siteswap.app.

## What SiteSwap does
- Free audit (about a minute, automatic): loads the business's site on a phone and runs 22 checks in four groups: on a phone (speed, tap to call, request form, accessibility, looks current), search/SEO (titles, descriptions, sitemap, canonical, image descriptions), answers/AEO (LocalBusiness structured data, hours, direct answers, FAQ markup, review markup), and AI search/GEO and AI readiness (AI crawlers allowed, llms.txt, readable without JavaScript, clear about who/what/where, Open Graph).
- Free preview (two to three days, no obligation): SiteSwap builds the business's actual new website and sends a private link where the owner can flip between the old site and the new one.
- The swap: after checkout, SiteSwap points the business's existing web address at the new site. Email, phone number and Google listing do not change. Live in days, not months.

## Pricing (USD)
- New website: $999 (launch price until November 6, 2026; regular price $1,999). Or $300 a month for four months. No setup fee, no long contract. Nothing is paid until the owner has seen the finished site.
- Keeping it running: $99 per month (hosting, SSL, request emails, small changes, monthly check including Google and AI visibility), or $0 per month to SiteSwap if self-hosted.
- Optional extras: custom email address $149; email spam and spoofing protection (SPF, DKIM, DMARC) $99; logo files and brand kit $299; visitor and call tracking $29/month; Google review requests $39/month; monthly AI-visibility check $49/month.

## What every SiteSwap website includes
Phone-first design, tap to call on every screen, a request form with photos and an "It's urgent" option, a page for every service written the way people search, Google reviews and hours on every page, unique titles and descriptions, sitemap and canonical tags, LocalBusiness and FAQ structured data (JSON-LD), direct answers to common customer questions on every service page, an llms.txt file, AI crawlers allowed in robots.txt, content readable without JavaScript, WCAG 2.2 AA accessibility, and Open Graph link previews.

## Pages
- [Home and free audit](https://siteswap.app/): paste a web address to start the free audit.
- [How it works](https://siteswap.app/how-it-works): audit, preview, swap, step by step.
- [Pricing](https://siteswap.app/pricing): website price, monthly plan, extras.
- [FAQ](https://siteswap.app/faq): common questions, including what SEO, AEO, GEO and "AI ready" mean.
- [Request a free preview](https://siteswap.app/preview)
- [Contact](https://siteswap.app/contact): email gavin@siteswap.app or send a message; replies within one business day.
- [Privacy](https://siteswap.app/privacy)

## Example result
A plumbing company in the Texas Hill Country (name kept private): Google speed score 46 to 99, shows on a phone 12.1 s to 2.0 s, accessibility 44 to 100, pages Google can find 3 to 22, AI readiness 33 to 100 at launch.